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Golden Arches East: McDonald's in East Asia

 
Golden Arches East: McDonald's in East Asia
Rating: 5.0  (1 review)
Price Range: $48
Key Features: Release Date: March 31, 2006
A collection of essays portraying the changes brought to life in contemporary Asia by the introduction of modern marketing techniques. The authors pay particular attention to the influence of McDonald's restaurants on habits of dining and public behavior in the Far East.

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Format: Hardcover, Publisher: Stanford Univ Pr (March 31, 2006), ISBN: 9780804749886

Format: Hardcover, Publisher: Stanford Univ Pr (March 31, 2006), ISBN: 9780804749886

Alibris
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