Samuel C. Certo and Trevis Certo - Modern Management

<P><B></B> This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how?all toward the goal of achieving organizational success. Built around the concept of ?Core Plus? ? a core of chapters covered in most courses, surrounded by a rich selection of optional chapters ? enabling flexibility in the way the text is used. <B></B> Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management. <B> </B>For managers at all levels. </P> Minimize